Pepsi
International Sugar Journal
The drop in sales is linked to the consumer perception about aspartame. Over the years, some studies have linked aspartame to an increased risk of cancer, allergies and premature births, which could explain the recent decline in Diet Pepsi’s sales.
United States – Pepsi to produce diet cola free of aspartame [Registered]
The US food and drug administration, which approved the use of aspartame in 1981, has said there is no proof the artificial sweetener is harmful for health. But consumers have been moving away from aspartame-based drink, which is also used in Coca Cola’s diet offering, believing it causes cancer or other health problems.