International Sugar Journal

UK – Sugar sales fall by 14% in 2014 driven by negative media coverage [Registered]

Emma Clifford, Senior Food and Drink Analyst at Mintel, was unequivocal about the impact of media in driving intake. She said “Consumers’ attention to sugar has undoubtedly been heightened by the high-profile sugar debate during 2014 which has acted to demonise this ingredient to a certain extent.

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