News International Sugar Journal

Stevia market size seen at 4,670 tonnes [Registered]

Market research firm Zenith International estimates the size of the global stevia market will reach 4,670 tonnes this year – up 14% on last year’s level. However, it predicts that stevia, by far the world’s top-selling natural intense sweetener, will only reach its full potential when large Asian markets embrace it. Zenith argues that health concerns, such as obesity and diabetes, are driving many Western consumers to low-calorie alternatives to satisfy their appetite for sweet-tasting foods and drinks. Stevia has made ground internationally in the past year with the launch of Coca-Cola Life in particular, sweetened with a blend of…

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