International Sugar Journal

Is certification used, and effective, to bring extra-value to producers around the sugar world? [Full subscriber]

Abstract Sugar operates in a bear market. Producers face the challenge of maintaining their competitiveness in local, regional and global markets. This paper looks at strategies shared by 21 members of the World Association of Beet and Cane growers. These include producing for a niche market (organic sugar) or be a part of a recognized programme that has international appeal (Fairtrade) – both collectively represent less than 1% of the global market; pursuing prescriptive production practices recommended by supporting bodies (e.g. Bonsucro); or voluntarily following recommendations supplied by R&D institutions and aided by grower associations; as well as considering branding…

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