News International Sugar Journal

European perspective and practice on biobased products promotion [Registered]

The USDA BioPreferred program has the double benefit of providing a positive listing of biobased products primarily for US Federal agencies procurement, but also provides a strong visibility for companies certifying their products and recognition in the market of those products with its new label. The European Lead Market Initiative on biobased products provided a strong recommendation in its report of November 2009 that such a procurement and promotion mechanism was necessary in the EU. “The benefit of a public procurement programmes goes beyond public purchasing and allows companies to gain visibility in the market and new products such as…

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