News International Sugar Journal

Cargill’s stevia “inspired” intense sweetener faces marketing hurdle [Registered]

The sweetener is deemed safe for people to consume in food and beverages. But Cargill faces an enormous marketing challenge with its breakthrough ingredient as it is produced with the aid of synthetic biology. Discerning millennial generation, foodies and activists around the world particular about food origins, labels and health claims represent a real challenge.…

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