News International Sugar Journal

Brain cannot be deceived by artificial sweeteners [Registered]

The results of the new study imply that it is hard to fool the brain by providing it with ‘energyless’ sweet flavours. Our pleasure in consuming sweet solutions is driven to a great extent by the amount of energy it provides: greater reward in the brain is attributed to sugars compared to artificial sweeteners. Professor Ivan de Araujo, who led the study at Yale University School of Medicine USA, says: “The consumption of high-calorie beverages is a major contributor to weight gain and obesity, even after the introduction of artificial sweeteners to the market. We believe that the discovery is…

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